How to Make Scott Brown Work for You
January 29, 2010 by David Jarrard
In the last few days, we've seen the power of one person disassemble the work of many in spectacular fashion.
In this case, I'm thinking of Scott Brown, newly-coined U.S. Senator-elect from Massachusetts. Brown, of course, was elected to "Ted Kennedy's seat" in the U.S. Senate, upsetting the balance of power there as the 41st Republican, filibuster-busting vote.
Though thousands of people arm-wrestled over healthcare reform legislation for a painful year, the election of Brown - now the most junior of 100 Senators - was enough send this towering legislative construction crashing to the ground. And it happened seemingly overnight. What's more, his election stopped an initiative he will never have to formally consider. He will never vote on what he killed.
Lastly: Until December, nobody saw him coming. His was an underground, little-engine-that-could-like effort that caught attention in mid-December and shocked the "experts" when he won. (Side lesson: TV experts have more confidence than wisdom.)
The point for us?
One person can make or break the grandest plans for your hospital system. Watch for them. Enlist them if you can. Neutralize them early if you can't.
In large hospitals and healthcare systems, much emphasis is rightly placed on "mass" communications like town hall meetings, newsletters and blast emails, etc. These are important, tone-setting communications and should be in the toolbox of every leader.
But, in addition, deliberately search out those "Scott Brown's" in your organization. Reach out to them. Listen to them. Engage them in conversation. They may become invaluable advocates when you need grassroots on your side (which is, like, constantly given today's environment).
And, if they disagree with your direction, you'll better understand the obstacles that stand in your way so you can guide your organization around them.
Who hasn't seen a hospital where a strong nurse or a vocal physician was seen by many - for better or worse - as opinion leaders? Don't ignore them or try to blow past them. Engage them early and often.
Make Scott Brown work for you.
