Miss Me Yet?
February 19, 2010 by Molly Cate
Imagine this: you’re zooming along I-35 in snowy Minnesota and you pass a towering billboard with a huge picture of former President George W. Bush and this one simple question – “Miss Me Yet?”
Depending on your political leanings, this billboard instantly evokes one of two emotions: disgust or pride.
Either way, though, it grabs your attention.
Before you know it, you’re thinking about what you just saw. Questions flash across your mind: “Did I really just see that? Who paid for that? Was it a joke or meant to be serious?”
Chances are, you also tell someone about it at the coffee pot or happy hour. “I saw the craziest sign the other day on the interstate …”
Three words. One picture. Voila: An instant success.
For any healthcare organization trying to beat a competitor, increase market share, or generate interest for a new initiative, this billboard – and more importantly its aftershock in the media – presents three valuable lessons.
Less is more.
The unexpected works.
A little mystery goes a long way.
