High Stakes

What to Say, When to Say It

As rapid consolidation reshapes our nation’s healthcare delivery system, regulators – and now legislators – are responding, and responding loudly.

The FTC is tightening its reins, but that’s not all. Multiple bills in the Connecticut state legislature would apply stricter rules to hospital consolidation, including one that would place a moratorium on nonprofit to for-profit conversions. And, a new commission in Massachusetts that reviews merger proposals recently discouraged a deal between two of the state’s major providers.

Given regulators’ concerns about the “why” and what consolidation means for patients and communities, you can expect close attention will be paid to your messaging. A solid M&A communications strategy and message consistency have never been more important.

To develop an effective strategy, there are essential “rules” healthcare leaders must follow, and we’ve shared five of them in an article in Trustee magazine, “What to Say, When to Say It.”

Communicating these partnerships – and communicating them well – is a challenge most health system leaders will face at some point in the future. Scrutiny is high and coming from all sides, so being armed with the dos and don’ts of successful, strategic communications is essential.

 

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