COMMUNICATIONS AND MARKETING AUDITS

To succeed in the new transforming healthcare world means the current industry transformation requires juggling many things. These can include a focus on value and consumerism, changing reimbursement models, the rise of strategic partnerships, moves toward population health management among other factors. While an organization evolves, public relations, communications and marketing departments must do the same. In this world, there is no set communications playbook to follow. Not only are the vehicles changing but in the role of communications is morphing. Staffed, structured and invested in wisely, they can help an organization advance strategic business goals, promote the vision, create or strengthen culture and enhance the overall reputation of the organization with internal and external audiences.

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How We Help

  • Assess organization’s current communications, public relations and marketing efforts
  • Provide program benchmarks based on an organization’s business goals
  • Retool your programs for healthcare’s new era
  • Develop core communications platform
  • Engage stakeholders
  • Set goals and establish measures of success
  • Manage reputation building and strategic positioning

Communications and Marketing Audits

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