VALUE AND CONSUMERISM
The industry is shifting from volume to value, and reimbursements are increasingly tied to this move. Simultaneously, patients are assuming a more active role in their healthcare: They want to spend wisely and expect quality, reliable, trusted care. There is an art to communicating the value and the changes being implemented to achieve these goals. It is an art that can’t be ignored in today’s growing era of consumerism. Because value is more important to some audiences than others, targeting the value message with a laser focus is critical.
How We Help
- Define the organization’s value equation
- Establish communications platform
- Create and implement stakeholder engagement strategies
- Enhance reputation
Value and Consumerism
The movement for price transparency scored a win...
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Healthcare service providers need to learn to communicate...