Spotlight
Spotlight
Whether it’s bringing patients back through your doors, encouraging influenza (and eventually COVID-19) vaccinations, quelling workforce concerns or positioning your organization to secure vital funding, you need a partner to develop campaigns that deliver meaningful results.
Our team of experienced strategists builds winning advocacy efforts, savvy government relations campaigns and effective healthcare communications. We work alongside you to capitalize on openings to accelerate positive change.
Based on our recent national survey with Public Opinion Strategies, we’ve identified the following opportunities to consider today.
With almost half of consumers and healthcare workers reporting they’re unlikely to get a vaccine, there’s serious work to be done now. How will your organization evaluate the future vaccine, establish criteria for endorsing it, mandate it, have a point of view and essentially talk about it inside and out?
About half of Americans still feel unsafe accessing care. Chillingly, the number’s even higher for healthcare workers. Yet clinicians are your most trusted healthcare voices. Do they know what you’re doing to keep them and patients safe? Ensure your message is heard through the noise.
With a 30-point advantage in trust over payers, healthcare providers can leverage their goodwill to pursue better contracts. Successful negotiations require a proactive, thoughtful and sustained approach with strategic communications at the core.
A clear majority of consumers are in favor of more federal funding for providers – and likely feels the same about local, state and other funding sources. Is your GR or strategy team leaning into the moment with a compelling story and pointed asks? Do you have the right relationships with officials? Are you going after all that’s available to your organization?
“We engaged in direct outreach to our federal and state representatives so they understood our organization’s COVID-19 financial reality. The efforts yielded millions of dollars in support that we otherwise would not have received. I strongly encourage other community hospitals to engage their elected leaders – it could have a real impact on your team’s future.”