First, we worked with all leaders involved, including health system CEOs and the former head of CMS, to pinpoint the project’s potential impact. We built a persuasive case for the work’s unprecedented impact and a comprehensive media plan.
Weeks before the announcement, we took a suite of newsworthy story ideas to national reporters to gauge interest, and then evolved our media plan to help supplement their coverage.
At launch, we were armed with a plan to generate a real conversation among industry stakeholders. Ensuing stories connected the news to larger trends such as moving to value-based care, addressing social determinants of health and fostering collaboration among providers.
The client received national media recognition, including substantial coverage from Forbes, Modern Healthcare and POLITICOPro for its work, spurring interest from other providers and potential partners who wanted to join the project.
A healthcare digital innovation network needed a surge of media coverage to attract partners and visibility for its trailblazing work. We connected the project launch to a larger story, generating national interest and positioning the initiative for success.