Survey Resources

Notes:

Thanks to everyone for your interest in the nurse survey and to those who’ve already been sending it around. We’ve got additional resources to help you do that moving forward. Goal is to use this with any client or prospect who is thinking about nurse engagement…so just about everyone.

Two executive summaries are attached for you to use in outreach. Template email is below my signature.

The summaries are very similar overall but one is targeted at Comms leads, the other HR (and, to some extent, clinical/nursing executives). Pick and choose the most appropriate one for each contact.

Similarly, the email has two different CTAs at the bottom. Be sure to pick and include only one of them in each email you send.

Since I’m sending this note to a wider group of Jarrard leaders, please coordinate on outreach so we’re not sending folks the same thing multiple times.

Let me know if you or your teams have questions about any of the data or takeaways.

Subject: 2024 National Nurse Survey from Jarrard

<Name>,

Hope you’re doing well.

We wanted to share the latest piece of research from the Jarrard team. For the third year running, we’ve surveyed nurses around the country to get a snapshot of how they view their job, their organization and its leaders. This year, we also asked for their perception of AI and technology.

We asked these questions because we know they’re top of mind for you. Do nurses think…

• The leaders of their organization are honest, transparent and making good decisions?
• Their organization delivers effective internal communications?
• Their managers and leaders engage them on issues affecting nurses’ work?
• There’s a connection between overworked managers and nurse turnover?
• AI is – or will be – a trustworthy, useful tool?

In addition, we asked our usual benchmark questions related to job satisfaction and loyalty.

The findings show that, in many ways, the nursing workforce has stabilized. That’s a very good thing, and it opens the door to deeper strategic work to build towards a gold-standard level of nurse engagement.

IF Comms: A summary of the findings is attached; we’d welcome the opportunity to talk through the full results with you. If possible, we’d love for you to include HR and clinical colleagues to discuss how your comms team can guide their messages and support them in communicating and engaging with your nursing workforce on the topics they’re most interested in.

IF HR/Clinical: A summary of the findings is attached; we’d welcome the opportunity to talk through the full results with you. Know that we stand ready to help you think through your strategic priorities and communicate them to nurses – and other stakeholders – effectively to drive engagement and buy-in.

This is the just latest in a series of surveys. Over the next quarter, you’ll see continued research from our team, including:

• Our annual physician survey, which will provide deep insights on topics similar to those in the nurse survey – job satisfaction and burnout, trust in and loyalty to leaders and organizations, and perspectives on AI – as well as questions around what physicians might look for if they were to change jobs and why they think unions have gained some traction.
• Our annual consumer survey, which will provide an update on trust in hospitals and other healthcare entities, the public’s perception of hot-button healthcare issues like consolidation and regulation, their views on AI in clinical settings, and more.

Thanks again – we look forward to sharing more with you and to connecting soon.

Best,

<Name>