Firm News

Nationally Recognized Hospital Communicator Joins Jarrard Phillips Cate & Hancock, Inc.

BRENTWOOD, Tenn., and CHICAGO — Award-winning hospital communications leader Susan Alcorn has taken an of-counsel role with U.S. top 10 strategic healthcare communications and engagement firm Jarrard Phillips Cate & Hancock, Inc. it was announced today.

Alcorn brings more than 30 years of hospital communications and marketing experience back to Jarrard Inc. after her hiatus  as senior vice president and chief communications officer with Rochester Regional Health System in Rochester, NY. Alcorn was a senior vice president at Jarrard Inc. prior to joining the health system.

Over the course of her career, she has worked with a some of the nation’s most prominent health systems, including Pennsylvania-based Geisinger, where she served as chief communications officer for 15 years. While at Geisinger, Alcorn was instrumental in positioning the system as a national model for how healthcare should be both delivered and financed.

“We’re thrilled once again to have the benefit of Susan’s extremely high level of expertise in our firm,” said CEO David Jarrard. “Her wisdom and leadership bring a depth to our team that will allow us to provide an even higher level of service to our clients.”

Alcorn co-authored the book Healthcare Mergers, Acquisitions, and Partnerships: An Insider’s Guide to Communication with David Jarrard and penned the white paper “Healthcare Communications and Marketing in the Brave New World” with Jarrard Inc. Partner Kim Fox.

She is a highly sought-after national speaker on healthcare communications as well as a past president of the Society for Healthcare Strategy & Market Development (SHSMD). She received the society’s highest honor – the Award for Individual Professional Excellence – in 2013.

“The healthcare landscape continues to shift for many of our clients,” said Jarrard. “As a firm, we’re both excited and committed to continue to growing our team and our services to best meet the evolving needs of health systems across the country.”


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