Download Healthcare Communications and Marketing in the Brave New World
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A white paper based on conversations with more than 20 senior communications professionals at top health systems examining marketing and communications executives’ top challenges – and successes – in this transformative and complex post-ACA world.
While we did find trends and common elements in our conversations, there are nearly as many ways to structure, staff and budget a communications and marketing department as there are departments. The interview process did affirm for us what we already suspected: We are pioneers in a brave new world, and it’s an exciting (and exhausting) time to be a healthcare communications and marketing professional.