High Stakes

How to Sell Your C-Suite on Internal Communications

internal communications blog header

If you’re having trouble convincing your C-suite full of finance guys that employee engagement and internal communications should be at the top of the list of strategic priorities, here’s some data you might find helpful.

Global research and consulting giant Towers Watson has done a number of groundbreaking studies on the ROI of effective internal communications. They’ve found that top-performing organizations have six secrets:

  1. Focus on the customer (or the patient, for us)
  2. Engage employees using two-way communication
  3. Train managers to communicate effectively
  4. Involve internal communicators in managing change
  5. Measure the performance of communication programs
  6. Brand the employee experience

That’s pretty strong.

For more insight, download our free white paper:
The Internal Communications Imperative.

If you need more proof points, consider this…

  • Organizations that manage change and that have effective communications are three and a half times as likely to outperform their peers financially. (Towers Watson)
  • In a five-year study, companies with high internal communications effectiveness experienced a 47 percent higher total return to shareholders versus those with low effectiveness. (Towers Watson)
  • 65 percent of employees say the way their employer communicates with them impacts job satisfaction. (Gallup)
  • 70 percent of employees are not engaged at work. The turnover rate for disengaged employees is 23 percent. (Gallup)
  • And the most startling fact for healthcare organizations to consider: Nurse engagement is the number one predictor of mortality variation across hospitals. (Gallup)

The bottom line; Organizations with more engaged employees produce better results. And there’s a direct connection between employee engagement and effective internal communications (Carriere & Bourque; Taylor & Elsey; Sopow; Sudhaker & Patil).

So to those who scoff at the softies in communications who rely on gut feelings (read: emotional intelligence) to make important decisions, the numbers don’t lie.


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