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Associate Vice President, Brand Strategy – Health Services

Our Health Services practice is seeking an Associate Vice President to lead Brand Strategy with our start-up health services clients. The work requires a strong communications foundation, excellent writing skills and demonstrated knowledge of branding and strategic positioning work.

Jarrard Phillips Cate & Hancock is proud to serve the healthcare industry, with a mission to make healthcare better. We’re a strategic communications consulting firm devoted to helping healthcare leaders in the provider space succeed in high-stakes moments, having helped leaders in more than 600 healthcare organizations across the country tackle the toughest challenges and transform their organizations.

Our firm is skilled in serving the unique needs and challenges of industry segments which include large, national health systems and academic medical centers, regional and community health systems and groundbreaking health services companies.

We are seeking an Associate Vice President (AVP) to help lead key projects in our Health Services practice, with our start-up health services clients. The work requires a strong communications foundation, excellent writing skills and demonstrated knowledge of branding and strategic positioning work. The AVP is a strong lead for clients within the practice – therefore, strategic client-management experience in guiding and advising senior client leaders is needed. Internally, AVPs supervise junior team members for their development and ensuring quality work.

Primary Responsibilities:

Client Service

  • Confidently lead clients – either on own or in conjunction with Practice Lead, and help identify and realize full potential (meeting program objectives, delivering on time/quality work within budget)
  • Establish the strategic communications and engagement efforts, and work with the team to finalize client deliverables
  • Establish relationships built on trust with senior-level clients in order to further the agency’s standing and reputation within the client
  • Develop key client strategies and plans, while contributing to the budget development, working with practice leadership
  • Expertise required in branding, strategic positioning and digital marketing in order to provide sage counsel and guidance to clients; service line experience within M&A, Crisis & Issue and Thought Leadership is helpful
  • Identify opportunities to grow existing clients by serving as a trusted advisor and a strategic resource for clients – listen for opportunities and utilize resources within agency to capitalize on such opportunities
  • Consult with and/or involve practice leadership on client issues as needed
  • Assist in overseeing strategies and programs for clients managed by the people who report to you
  • Be aware of team utilization and capacity opportunities by engaging with your direct reports and communicating with supervisors

Internal Client Team Management

  • Identify opportunities for continuous quality improvement within the team
  • Daily team advising and supervision
  • Monthly/weekly staff planning/tracking including timely communications to internal leaders

Business Development

  • Participate in and play a significant role in, new business pitches including pitch strategy and proposal development
  • Identify new opportunities with existing clients for the firm to contribute additional value for a client, and work with practice leadership to bring those opportunities to fruition
  • Look for ways to leverage networks for visibility of the firm and its service offerings
  • Ensure clients are aware of our full set of high-value services where appropriate, for new opportunities for growth
  • Participate in and contribute ideas for firm thought leadership activities


  • Bachelor’s degree
  • 10+ years overall experience
  • Preferred backgrounds include a healthcare-focused firm or a former team member with demonstrated leadership in a healthcare organization. Direct healthcare experience is a must as our clients value our dedication to the provider industry with no learning curve on the industry overall
  • Proven brand strategy and brand management experience as it relates to guiding clients through the process to support their growth initiatives
  • Agency or relevant consulting backgrounds will be helpful as you navigate the art of client service, competing priorities and team collaboration
  • Effective written and oral communications, with writing samples and assignments requested
  • Jarrard has offices in Chicago and Nashville with a hybrid work model in place (2 days a week in office for those located near one). Will consider remote geographic locations as well
  • Proven expertise in working within the healthcare provider space, change management, strategic positioning, issue/crisis management

What you can expect from us

  • High-stakes work that makes healthcare better
  • An inclusive workplace with understanding and innovative co-workers who care as much as you do about making a difference in healthcare and in the lives of our colleagues
  • Encouragement to ask probing questions and openness to new ideas
  • Creative problem solving alongside clients who see you as a partner, not a vendor
  • Investment in your growth and development via our competency-based talent development platform
  • Competitive pay and benefits

At Jarrard, we pride ourselves on building a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives the provide. We offer equal opportunity employment regardless of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.

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