An uncanny combination of strategic thinking and tactical execution, she excels at helping organizations transform their strategic visions into actionable business development, marketing and communications plans designed to position them for growth. She has proven experience in capturing market share, volume and revenue growth for publicly traded and not-for-profit healthcare organizations.
Prior to joining the Jarrard team as vice president, Adams was the senior director of strategic planning and marketing for Community Health Systems where she developed and implemented strategic growth initiatives and managed the unique needs of 39 hospitals across three states. In addition to that work, she provided planning and marketing direction and oversight and designed scalable marketing and communications solutions.
Before her work at CHS, Adams served as lead marketing consultant for St. Vincent Health, a member of Ascension Health and the largest Catholic health system in Indiana. There, she developed comprehensive, standardized system-wise strategic marketing plans for multiple hospitals, service lines and centers of excellence.
A graduate of Indiana University, Adams earned a Bachelor of Science in public health, a Masters of Health Administration and a Certification of Health Systems Management. She is also a member of SHSMD.