Prior to joining Jarrard Inc, Collier worked for the Tennessee Department of Health in the offices of Health Policy and Health Communications. In that role, she was highly involved in conducting community health assessments, studying youth obesity and staffing the Governor’s Opioid Crisis Commission. Much of her work there involved deep dives into controversial issues, including sex education, safe injection sites, medical marijuana and more. Through that, she honed her skills in crafting messaging that followed evidence-based research with understanding of political will and social attitudes.
In graduate school, Collier tackled strategic communications associated with another controversial topic: guns. Sponsored by the American Academy of Pediatrics, she created a training platform for pediatric providers to learn how to effectively counsel their patient families about safe firearm storage in the home. The resulting messaging addressed the increase in pediatric deaths from firearms while providing solutions for firearm owners regarding safer storage.
Collier earned her Bachelor of Arts in publishing from Belmont University and a Master of Public Health from Vanderbilt University.