Our Team

Emme Nelson Baxter

Emme Nelson Baxter

Vice President, Editorial Director

Emme Nelson Baxter brings our clients 20-plus years of experience from newsrooms and corporate settings. A creative strategist and bridge builder with a deep network, she works with clients on issues from crisis to positioning. She is integrally involved with business development and – as the firm’s editorial director – thought leadership.

Earlier in her career, Baxter served as director of corporate communications at Hospital Corporation of America. There, she focused on internal communications during a time of sweeping change for the Fortune 50 company – including a federal investigation, restructuring, spinoffs, downsizing and the successful rebranding of the healthcare system.

Prior to HCA, Baxter was an award-winning business editor at The Tennessean, Nashville’s daily newspaper. She also served a stint as a Money reporter at USA TODAY.  She began her career in the communications office at University of Texas Health Science Center at Dallas.

Keenly involved in the Nashville community, Baxter has chaired numerous fundraisers and served on boards including The Conservancy for The Parthenon & Centennial Park; Watkins College of Art, Design & Film; The Harpeth Hall School, Nashville Children’s Theater, the Nashville Board of the National Multiple Sclerosis Society, Eating Disorders Tennessee, O.I.C. and the Nashville Tree Foundation.

She earned a Bachelor of Arts in English and Bachelor of Fine Arts in studio art at Southern Methodist University.