Our Team

Whitney Ertel

Whitney Ertel

Vice President

Whitney Ertel has over two decades of communications and leadership experience within healthcare organizations and beyond the industry. She has spent her career focusing on media strategy and crisis and issues management for some of the world’s top brands, and is lauded for a strategic yet innovative approach to solutions and program measurement.

Before joining Jarrard as a vice president, Ertel was the director of public relations and social media for Indiana University Health, an academic medical center that employs nearly 26,000 team members. While there, she counseled leaders on issues and crisis management, introduced a focus on corporate reputation, built the institution’s in-house social media capabilities and formed a 14-person strong news team.

Prior to IU Health, Ertel was based in London for ten years where she worked at leading public relations agencies including Ketchum, The Communications Store and Halpern. She worked closely with Fortune-500 consumer-facing brands including Starbucks and Mars and served as an international practice deputy-director for Ketchum, tracking global issues, regulation and consumer trends.

Before moving to the UK, Ertel worked for Ketchum in San Francisco and Burson-Marsteller in New York. She earned a Bachelor of Science in Journalism and Public Relations from Ball State University.

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