Communication that builds support, protects reputation and drives positive results

Health systems and payers are facing increasingly fraught network negotiations. Each side wants to control the narrative. Stakes are high. Timelines are short. One communication misstep can alienate and destroy constructive work.  And when news of a negotiation reaches the public, misinformation can spread, internal teams feel strain and patients worry about access.

Enter Jarrard. For 20 years, we’ve helped leaders anticipate what’s coming and build the support needed to secure fair agreements. Our custom communication campaigns unify internal teams, activate key influencers and protect your reputation. So, you can negotiate from a position of strength. Because the best outcomes preserve care – and vital relationships.

Our Approach

Over time, we’ve seen distinct trends emerge in health system and payer relations and have developed best practices that guide our work. We bring tested strategies to every scenario, so organizations maintain strength and posture throughout the dealmaking process.

Through Jarrard Market Research & Insights, we bring proprietary data on consumer trust, employer sentiment and local perception trends to strengthen your negotiating posture.

Jarrard has partnered with health systems of all sizes – from regional systems to major academic medical centers to national organizations – to fuel smart communication plans that support managed care strategies and positively affect the bottom line. We harness the power of communication to navigate the politics of people. This boosts the negotiation team’s efforts by creating positive impact with key audiences, initiating smart calls to action.

Our Capabilities

Stakeholder Relationship Building

Manifest trust and influence with key audiences before negotiations begin.

Pre-Announcement Outreach Strategy

Build understanding and support before negotiations become public.

Employer and Broker Engagement

Educate key influencers to reinforce your negotiating posture.

Negotiation-Phase Communications

Execute timely campaigns that protect reputation and strengthen your position.

Proactive Patient and Media Outreach

Establish credibility early through thoughtful messaging and relationships.

Internal Communications Alignment

Create informed champions by clarifying what’s at stake for teams.

Culture-Aligned Messaging

Frame issues with high-road, patient-focused messages that reflect your values.

Immediate Counsel

Jump in at any time – even when providers are on the cusp of an out-of-network situation.

Out-of-Network Support

Provide clarity for clinical, rev cycle and scheduling teams during out-of-network operations.

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Our Colleague Partners

Jarrard is a division of Chartis, one of the nation’s leading healthcare advisory firms. The Chartis Managed Care Strategy team offers deep expertise in reimbursement rate benchmarking, portfolio assessments and network optimization to help amplify your managed care team’s strategic approach.

Resources

Payer Negotiations One Pager

Payer Relations One-Pager

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