Healthcare is unfailingly political and complex. Leaders today are juggling critically important policy and issue priorities at all levels and against a backdrop of declining trust.
Of ongoing concern: About 75 percent of respondents in Jarrard’s 2026 industry perception survey said both payers and providers prioritize making money over taking care of people.
How an organization engages with and influences its stakeholders is a high-stakes affair impacting everything from the financial bottom line to the structure of the enterprise itself.
Media, policy influencers, lawmakers and regulators are questioning the actions and values of healthcare organizations. Many organizations are stuck playing defense.
Our team of communications experts, researchers and political strategists is ready to support you with customized, data-driven engagement campaign strategies that advance your most pressing policy goals and deliver results.
We walk alongside healthcare government relations and external affairs leaders to target your most important audiences with the right messages at the right time. This requires a combination of art and science. We leverage an arsenal of tools including public opinion research, message development and testing, measurable digital advocacy campaigns, coalition building and activation and much more. We then build a narrative and stakeholder strategy that resonates and drives the desired action.
Provide research and data to truly understand the landscape and inform strategy and message development.
Craft a research-backed message platform as a consistent foundation for all campaign efforts.
Identify key stakeholders to ensure the right message is delivered to the right person, at the right time by the right messenger.
Serve in a campaign manager role to develop strategy, messaging and execution across the host of tactics, including:
Whether you’d like to learn more about our services, our team or the state of healthcare, we want to hear from you.
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219 Ward Circle
Brentwood, TN 37027
615.254.0575
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220 W. Kinzie St., 3rd Floor
Chicago, IL 60654
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