Amid constant change, bring out the best in a busy team

Today’s healthcare marketing, communications and philanthropy teams are carrying more weight than ever – leading strategies, shaping reputation, driving engagement. But legacy structures, outdated processes and skillset gaps can hold teams back.

The work is evolving rapidly. It requires new approaches and clear connection to enterprise strategy.

It’s time to take stock with a team assessment to ensure your people, processes and technologies are aligned and mitigating the pain points of:

  • Increasing demands on teams
  • Outdated structures and processes
  • Evolving role expectations
  • Misalignment with enterprise strategy
  • Underutilized technology and AI
  • Inconsistent service standards
  • Unstructured or inefficient use of vendors/outsourcing
  • Ineffective or irregular reporting to organization leaders

Our Approach

We bring a unique perspective from our work with health systems across the country and our first-hand expertise in leading MarComm teams.

Our in-depth interviews with team leaders, members and those you work with most often provide insights and unveil opportunities. Additionally, our detailed review of existing plans, metrics, processes, budgets and technology reveals potential efficiencies and ways to unlock collaboration and creativity.

This comprehensive approach creates structures, best practices and skill-building opportunities that bring out the best in individuals, the team and the organization.

Our Capabilities

Structural Assessment

Position your team up for long-term success in alignment with organizational priorities.

Culture and Process Assessment

Help you shift from serving clients to advising and executing as a strategic partner.

Skill and Capability Gap Identification

Ensure the team has the tools, knowledge and investment to thrive today and tomorrow.

Service Standard Creation

Define how the team exceeds expectations with each other, leaders and partners.

Tech Stack and AI Analysis

Move beyond installation to meaningful adoption, driving ROI from investment.

Vendor Assessment

Uncover ways to bring work in-house or right-size external support.

Reporting and Value Demonstration

Wow leaders with a compelling story that reflects the unique expertise, ability and value of the team

Resources

MarComm Team Assessment Questionnaire

MarComm Team Assessment Questionnaire

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