High Stakes Archives

David Shifrin In Growth, High Stakes, Podcast

Threads? What’s Next for Healthcare Social Media with Abby McNeil, Meghan McCarthy & Tommy Barbee

There are so many social media platforms for healthcare marketing and communications leaders to consider. Where do you invest? How about Threads?

David Shifrin In Change, Growth, High Stakes

The Secret Recruiting Asset? Your EVP (Employee Value Proposition)

Your employee value proposition is more than just details about compensation, benefits or mission. It’s how healthcare organizations differentiate themselves to get ahead in today's tough healthcare workforce environment

David Shifrin In Growth, High Stakes, Podcast

Is the Marketing Funnel Dead? Healthcare Marketing with Pattie Cuen and Abby McNeil

The marketing funnel isn’t dead. But it’s not really the most accurate model, either. Maybe we should be talking about the marketing elliptical that takes awareness and conversion into account,…

David Shifrin In Change, Growth, High Stakes

Investing in transparency: Leveraging physician trust at PE-backed providers

Physicians are mission-oriented people, working to care for the vulnerable. Why would feelings of trust and support change based on their employer’s business model?

David Shifrin In Challenge, High Stakes, Podcast

Don’t Call it a Breach: Healthcare Cybersecurity with Barry Mathis and Dan Schlacter

Is it possible for a hospital to turn a small cybersecurity incident into a full-blown crisis based only on the words used and the approach to communicating about the event?…

David Shifrin In Growth, High Stakes

Four Favorite Ways Healthcare MarComm Teams are Using AI in Routine Work

AI is having a big moment in healthcare. But no tool can perform the critical thinking and emotional understanding needed for strategic marketing and communications initiatives.

David Shifrin In Challenge, High Stakes, Quick Think

SCOTUS and Affirmative Action: The Questions You Know Are Coming

Regardless of the legal and legislative landscape regarding affirmative action, healthcare must work towards equity.

David Shifrin In Change, High Stakes, Podcast

Tech and the Human Touch: Healthcare Staffing with Craig Ahrens and Courtney Kelsey

Can technology really augment and streamline healthcare operations and make the work of healthcare workers easier? Can technology help provider organizations actually manage their workforce more effectively?

David Shifrin In Challenge, High Stakes

Build Confidence During Payer Negotiations with Consumer Polling

There’s power in data. When it comes to community sentiment, data is the most efficient, clear-cut way to avoid mistakes in your messaging.

David Shifrin In Change, High Stakes, Podcast

The Beginner’s Mind: Workforce Engagement with Dan Shapiro and Kevin Kearns

In our latest podcast, we work towards some answers regarding clinician burnout and workforce development with Dan Shapiro of the Chartis Center for Burnout Soutions and Kevin Kearns of Jarrard…

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