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Strategic Positioning

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Top of Mind

Healthcare positioning and branding is more than just a logo. Smart healthcare providers are reintroducing themselves — and their value — in ways that land with the diverse communities they employ and serve.

Our team of former healthcare journalists, politicos, marketing executives and designers has a proven track record of successful brand positioning for healthcare providers of all types. From the biggest national healthcare systems to the next category-defining health services companies.

Our work in strategic positioning ranges from launching or pivoting brands to developing targeted thought leadership strategies to integrating digital solutions to building reputational equity. With Jarrard Inc., healthcare organizations:

  • Develop and articulate crisp value proposition
  • Increase visibility and brand prestige through thought leadership
  • Recruit and retain the talent, financing and business they need to grow
  • Earn or restore trust and build or rebuild reputation
  • Capture opportunities to create value and change healthcare
  • Tailor messaging to truly and uniquely resonate

Key Offerings

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BRAND ELEVATION

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GROWTH ACTIVATION

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SERVICE LINE MARKETING

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PATIENT ACQUISITION

Other Highlighted Offerings

  • Naming & (Re)Branding
  • Company Launches
  • Strategic Marketing Campaigns
  • Social Media Strategy
  • Community Management
  • Thought Leadership
  • Website Design & Development
  • Patient Acquisition
  • Service Line Marketing

Resources

Strategic Positioning One-Pager

Interested in learning more about how we can help in moments of change, challenge and opportunity?

Contact Us