OUR SERVICES

Strategic Positioning

Healthcare marketing, positioning and branding

Smart healthcare providers are reintroducing themselves — and their value — in ways that land with the diverse communities they employ and serve.

Our team of former marketing executives, digital strategists, healthcare journalists, politicos and designers has a proven track record of successful brand positioning for healthcare providers of all types. From the biggest national healthcare systems to the next category-defining health services companies.

Our work in strategic positioning and marketing ranges from launching or pivoting brands to developing targeted patient acquisition strategies, thought leadership strategies to integrating digital solutions to building reputational equity. With Jarrard Inc., healthcare organizations:

Market new service lines, facilities or products with B2C and B2B strategies
Develop and articulate crisp value proposition
Increase visibility and brand prestige through thought leadership
Recruit and retain the talent, financing and business they need to grow
Earn or restore trust and build or rebuild reputation
Capture opportunities to create value and change healthcare
Tailor messaging to truly and uniquely resonate

Key Offerings

Brand Elevation

You need to stand out from the noise. Differentiating, elevating and leveraging your brand are critical to thriving in today’s competitive market. From discovering how your value proposition makes you different to instilling that with the crisp look, tone and feel of your platforms to marketing your brand and service lines in a variety of ways and channels, we can help build and increase awareness of your organization’s unique identity. The proof’s in the outcome. And we help you measure your success.

Service Line Marketing

Aligning service line leaders and marketing team members to create an effective, streamlined campaign comes with a laundry list of challenges and fine details. Whether you’re launching a new service or augmenting an existing offering, clear communication and carefully considered language is key to making sure the initiative is delivered the right way. We can help.

Patient Acquisition

More patients. A better payer mix. A measurable marketing strategy. Acquiring and retaining more of the right patients requires a high number of considerations and parallel efforts that must must work together perfectly. From advertising and brand elevation to business development strategies and mapping out a personalized consumer journey, the extra effort can take time and resources away from patient care and the work you do every day. Our team of healthcare experts can help.

Using the power of strategic communications, we guide organizations to seamlessly integrate DEI into their existing operations and messaging – ultimately helping them thrive culturally, financially and operationally. We can help.

Growth Activation

To successfully differentiate themselves in a competitive market, healthcare organizations must swiftly mature their brands and chart a path to support value creation and expansion. We help by aligning a company’s leadership with its desired future state and defining the value propositions for audiences that matter.

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Brand Elevation

Service Line Marketing

Patient Acquisition

Growth Activation

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Other Highlighted Offerings

Naming & (Re)Branding
Company Launches
Strategic Marketing Campaigns

Social Media Strategy
Community Management
Thought Leadership

Website Design & Development
Patient Acquisition
Service Line Marketing

Resources

Growth Accelerator