OUR SERVICES

Strategic Positioning

Stand Out. Be Outstanding.

Your organization has a mission, strategy, culture – and ambitious plans for growth. Plus, complexity. Myriad stakeholders. And a business model few understand. You need a positioning strategy that cuts through the noise. That inspires and activates.

Enter Jarrard. For more than 20 years, we’ve helped more than 1,800 healthcare organizations succeed with change, challenge and opportunity. Fortified by Jarrard Market Research & Insights (MRI), and AI-backed marketing diagnostics, we create intelligent strategies that result in authentic, compelling brands.

With us, healthcare organizations:

Create a messaging framework that aligns strategy, mission and culture
Blend storytelling with analytics to optimize brand positioning, digital presence, and stakeholder engagement
Use predictive modelling to test scenarios (brand pivot, market expansion) and forecast response.
Increase brand strength through smart thought leadership
Measure and track your brand using Jarrard MRI
Launch brands with stand-out creative
Earn or restore trust and reputation
Support development teams in translating brand and strategy to donors

Create a messaging framework that aligns strategy, mission and culture
Blend storytelling with analytics to optimize brand positioning, digital presence, and stakeholder engagement

Use predictive modelling to test scenarios (brand pivot, market expansion) and forecast response.
Increase brand strength through smart thought leadership
Measure and track your brand using Jarrard MRI

Launch brands with stand-out creative
Earn or restore trust and reputation
Support development teams in translating brand and strategy to donors

KEY OFFERINGS

Insight-driven support for healthcare leaders

Thought Leadership for Visibility and Reach

Share insight. Shape your market. Create opportunity.

Thought leadership is about articulating your brand’s purpose, personality and vision via the influential voices of those fueling it. It’s crafting and amplifying your authentic narrative across multiple channels and mediums to influence those who matter most to you. Every day, we help healthcare organizations of all stripes – from cutting-edge tech companies to national health systems – differentiate themselves and join the national conversation. Our customized strategy helps you sharpen your message, with fresh thinking that sets you apart from the competition. So, you secure your rightful position as an industry voice.

Digital Marketing for Measurable Growth

Visibility alone isn’t enough for health systems and organizations today. To sustain success, you need quantifiable results using the most sophisticated marketing tools and technology. Plus, the strategy to pivot course when needed. Jarrard specializes in custom digital marketing strategies to help healthcare organizations like yours meaningfully connect with patients, customers, donors, community leaders and other stakeholders. Because ROI is only valuable if it helps you know where to reinvest.

Artificial intelligence is reshaping how communicators operate.

Smart healthcare marketing and communications leaders like you are experimenting with AI-enabled tools from content creation and analytics to audience engagement. Yet the true challenge is empathetically integrating AI from a tool to thought partner. That means bringing your team along for the ride – and giving them the confidence to drive.

Daunting? Yes. Doable? Definitely. Jarrard’s AI Acceleration Workshop for MarComm teams helps leaders pause, align and develop a decisive path forward. So you can turn apprehension into action. And experimentation into adoption.

Strategic Communications to Accelerate Donor Engagement

Everyone is trying to reach donors. Including your donors. Your supporters are integral to funding your organization’s mission of access, innovation, affordability and health equity.

We help you reach them. With the deepest knowledge of healthcare, our team is primed Day One to partner with you on outreach and communications strategies that result in sustainable donor relationships providing meaningful revenue. We align your philanthropic messaging and storytelling to your organization’s strategic priorities, exciting your audiences, fueling engagement and celebrating the transformative power philanthropy.

Brand Strategy for Experience and Performance

Your brand needs to authentically connect with your targeted audiences and inspire them to act. At Jarrard, we combine a human and data-driven approach to building vibrant and healthy brands. Grounded in assessments and data to identify opportunities and gaps, our strategies ensure your entire brand experience, architecture and positioning resonate with your unique internal and external audiences.

Our full-service team helps you define your brand identity, articulate your values and build authentic content and stunning visuals to take your brand to its highest potential.

Other Highlighted Offerings

Media relations and pitching
Speaker platform planning and preparation
Website strategy, development and optimization
Patient and customer journey mapping
MarTech analysis and vendor partnership
Persona development
Brand and reputation assessments
Visual design for digital, print, presentations and data visualization
Environmental design and brand experience
Customized illustrations

Case Studies

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Strategic Services

OUR SERVICES

Strategic Positioning

Stand Out. Be Outstanding.

With us, healthcare organizations:

KEY OFFERINGS

Insight-driven support for healthcare leaders

Thought Leadership for Visibility and Reach

Digital Marketing for Measurable Growth

Artificial intelligence is reshaping how communicators operate.

Strategic Communications to Accelerate Donor Engagement

Brand Strategy for Experience and Performance

Other Highlighted Offerings

Case Studies

Resources

Download Our Reputation Assessment

Take Our Website Assessment

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