By James Cervantes, Jarrard Inc. Partner and Regional Health Systems Practice Lead
WHEN & WHERE: George R. Brown Convention Center, Houston, Texas, Mar. 24 – 27
THEME: A Call to Humanity
The energy in Houston, Texas, was palpable as more than 7,000 attendees gathered for one of the most significant healthcare conferences of the year. With executives, clinicians, students and representatives from some of the largest health systems and provider organizations in one space, the sessions and ensuing conversations ranged from pressing industry challenges to bold visions for the future. While the conference covered a breadth of topics, several key themes emerged that are shaping the healthcare landscape.
The Future of Healthcare: Health Equity, Cybersecurity, and Payment Reform
A central focus of the conference was the evolving future of healthcare, particularly in areas such as health equity, cybersecurity and payment reform. Leaders explored how systemic disparities continue to impact patient outcomes and what steps need to be taken to create a more equitable healthcare system. The urgency of strengthening cybersecurity measures was also underscored, as cyber threats pose a growing risk to patient data and operational stability. Meanwhile, payment reform remains a critical issue, with experts debating the best strategies to drive efficiency and ensure sustainable funding models.
Responding to Recent Executive Orders: A Divided Approach
A notable theme throughout the conference was the response to the most recent executive orders impacting healthcare. Organizations appeared divided in their approach—some are responding immediately, adjusting their strategies, and shifting course, while others are taking a “wait and see” approach to understand the full impact before making changes. This divergence reflects the broader uncertainty in the industry and the need for adaptive, forward-thinking leadership.
A Call to Return to Humanity
Perhaps the conference’s most profound and urgent message was the need to return to humanity in healthcare. As an industry, it seems we have lost our way, focusing too heavily on policy, regulations, and financial constraints at the expense of the core mission: taking care of people. The biggest and most important call to action was to reconnect with the human aspect of healthcare—ensuring compassion, empathy, and patient-centered care remain at the forefront of every decision.
Creating Distance Between Stimulus and Response
Dr. Brene Brown delivered a powerful keynote on Day 1, emphasizing the importance of creating distance between “stimulus and response.” In the face of rapid regulatory changes and shifting policies, healthcare leaders must pause before reacting, carefully considering their next steps. “Do not get caught up in the noise,” she urged. This perspective encourages a more measured, strategic approach rather than reacting impulsively to external pressures.
The Need for a Strong Communications Strategy
The conference also highlighted the pressing need for a comprehensive communications strategy. Now more than ever, healthcare leaders must bridge generational divides and provide reassurance that the industry has navigated difficult times before (COVID anyone?) and will do so again. Storytelling, listening tours, one-on-one meetings, and in-person town halls are essential tools to foster engagement and togetherness. Effective communication is crucial in building trust and maintaining a strong connection with patients, employees, and the broader community.
Rebuilding Trust in Healthcare Institutions
A significant challenge facing health systems today is rebuilding their role as trusted voices and partners within their communities. Attendees acknowledged a growing gap between healthcare institutions and the public, raising the question: how do we reaffirm our position as essential pillars of health and wellness? The consensus was clear—health systems must actively work to restore trust through transparency, community engagement, and demonstrating their commitment to serving patients first.
Telling the Story of Healthcare
With more than 50 new members in Congress, an evolving consumer base, and a changing patient demographic, hospitals and health systems must find ways to effectively communicate their impact. There is a need to educate and inform policymakers and the public about the critical work being done every day. Healthcare organizations must become proactive storytellers, ensuring their contributions are recognized and valued.
Moving Forward
This year’s conference was not just about policy discussions or operational strategies—it was about redefining the essence of healthcare. The call to action is clear: return to humanity, pause before reacting, build strong communication strategies, restore trust, and tell our stories. The future of healthcare is being shaped now, and it is up to all of us to ensure it remains centered on the people we serve.
