Spotlight

Strategic Plan Pivoting

Strategic Plan Pivoting

While existentially threatening America’s healthcare delivery system, the pandemic has also changed organizations inside and out. For many providers, recovery today means reprioritization, strategy reboot and assessing change readiness.

Step one is stabilization. But simply going back to “business as usual” isn’t an option in this new healthcare era.  Healthcare systems are fundamentally different in the wake of this global pandemic. While challenging, this time provides an extraordinary opportunity for leaders to engage employees and physicians meaningfully as you recast together the future of your organization.

We can help.

Having worked alongside hundreds of healthcare organizations to advance change – through systemwide strategy launches or implementation of specific initiatives – we know success depends on your team seeing themselves in your future. On the heels of the pandemic’s trauma, it’s more important than ever they feel heard and reassured, understand your path forward and see their role in it.

This starts with a well-defined strategy that reflects your mission and energizes your workforce. Listening to your team will help you hone a sharper plan, increase alignment and foster adoption of the revised path.

500+ Healthcare Clients in 40+ States
Ranke among the Top 10 Healthcare Communications Firms in the country.

Gaining Alignment for the New Priorities

Reframe Your Strategy

The pillars of your system’s strategy may have been validated through COVID-19. Or you may need to reimagine your strategic plan completely. Either way, this is an opportunity to reframe your strategy and how it guides your system – especially with the public’s newfound interest in health system resources and decision-making.

Assess your strategy

Assess your strategy against the new realities; commit to up to five priorities over the next 12-18 months

Communicate strategic wins

Communicate strategic wins through COVID-19 and other adopted initiatives (i.e. telemedicine) that propel you forward

Engage your boards

Engage your boards as ambassadors to cultivate partners who can advance your system’s strategy and mission

Reconnect with Providers & Employees

The professional and personal toll the pandemic has had on team members – whether inundated by cases or poised for those that haven’t come yet – cannot be understated. Now is the time to truly listen to your team – and, as you turn toward the future, to meet them where they are now.

Host listening sessions

Host listening sessions and field internal polling to assess morale, burnout and wellness needs

Feedback

Solicit feedback on positives achieved during the crisis and actions that may have harmed trust

Share

Share back what you hear and how it will shape your system’s path forward

Recommit to Your Mission

Your mission is the cornerstone of your organization. For many, it also reflects why they were called to healthcare. As you begin recovery, use this time to recommit to who your system is at its core.

Physician Communications and Engagement Strategy

Launch a mission-vision-values campaign to reconnect your team with foundational elements

Celebrate

Celebrate your teams through an internal appreciation campaign, highlighting how they lived your mission, vision and values throughout the crisis

Reassess vision

Reassess your organization’s vision – or aspiration for the future – to ensure it reflects your path forward in a post-COVID-19 world

Your team is the face of change. Solidifying their trust and confidence in your organization is job #1.

The Art of Change with Dr. David Pate

You’ve been through a lot.

We’ve battled the first pandemic in a decade and the most significant one in generations. Unfortunately, for many leaders, it won’t be the last. As healthcare providers begin to take stock in the wake of COVID-19, round one, they must set aside time to consider their long-term strategic plans. What should they keep, what needs to evolve based on everything that’s happened since early March, 2020?

Here, David Pate, MD, JD, offers in-depth guidance for how hospital and health system executives can work through this strategic review. Pate spent a decade as president and CEO of St. Luke’s Health System in Boise, ID, where his accomplishments included a substantial move towards a value-based model of care. It is this perspective that he offers in his open letter, which you can download below.

Art of Change: Not Changing is the Greatest Risk by Dr. David Pate