Healthcare communications is not a thing that is done, it’s a conversation to host. How do you ensure that the message is delivered and received?
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Letitia Fecher of Jarrard and Michael Topchik of the Chartis Center for Rural Health discuss regulatory, policy, workforce and communications challenges facing rural hospitals
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On the important question of leadership, Tennessee’s lawmakers offered some worst practices last week.
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If you haven’t done it recently – or if your usual brand research doesn’t test this – it’s time to assess your hospital's political vulnerability through a community perception survey
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Without a clear, articulated vision, we’re pushing away from the table, leaving the conversation about the future of care to others.
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Is it possible for a hospital to turn a small cybersecurity incident into a full-blown crisis based only on the words used and the approach to communicating about the event?…
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Regardless of the legal and legislative landscape regarding affirmative action, healthcare must work towards equity.
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There’s power in data. When it comes to community sentiment, data is the most efficient, clear-cut way to avoid mistakes in your messaging.
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In today’s fractured, tribalized environment, doing something to rein in the cost of care is a rare, unifying, politically safe issue for lawmakers on both sides of the aisle.
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When it comes to health misinformation, your doctors and nurses are on social media – use that to your advantage.
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