Looking within the constellation of the healthcare industry, health tech companies particularly need good stories.
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X is officially the coin of the communications realm in US politics. But it’s not enough and may be the opposite of your best storytelling strategy
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Creativity in healthcare is not a solo act. The idea itself is not enough. Many are required to make great change happen.
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With healthcare noncompetes banned, healthcare leaders need to reframe the connection to colleagues from one of compliance to one of community.
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With healthcare noncompetes banned, healthcare leaders need to reframe the connection to colleagues from one of compliance to one of community.
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The puzzle is not how healthcare marketers reach everyone all the time. It’s how to reach the right audience at the moment they need to be reached.
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Our buzzword-stuffed healthcare glossary hinders our industry’s ability to sharply and persuasively tell its story and communicate community benefit
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But despite its ubiquitous presence and momentum, PE rarely reveals itself to tell its story. The silence is costly.
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IL State Senator Ann Gillespie has introduced a bill to look at hospitals' tax exemption and clarify healthcare's community benefit
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Healthcare's cloudy vocabulary is a disservice to patients and employees those who matter most to healthcare communicators and marketers
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