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2024 STRATEGIC POSITIONING CONSUMER SURVEY
Consumers’ Choice: Connection, Cost, Convenience
Patients prioritize a personal connection with their care team. A doctor who acts as a partner in health is the basis of “quality” and the fulcrum for all other efforts within a provider organization. That trust underpins a set of operational and communications imperatives.
Part three of the sixth edition of Jarrard Inc.’s National Consumer Healthcare Survey shows how the public prioritizes different factors in selecting a PCP or specialist, expectations about convenience and appointment times, availability and use of digital tools, including virtual care and online scheduling, and what’s most important when it comes to perception of quality and building trust.
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Our Growth Work
Renewed Purpose Through Branding
Renewed Purpose Through Branding
Developing a Scalable Brand Strategy for Growth
Developing a Scalable Brand Strategy for Growth
Building a Pediatric Brand From the Inside Out
Building a Pediatric Brand From the Inside Out
Rebranding & Optimizing Digital
Rebranding & Optimizing Digital
Aligning a Development Communications Team Around an Audacious Goal
