Public Affairs & Advocacy Campaigns
Our industry is unfailingly political and complex. Today’s healthcare leaders are juggling critically important policy and issue priorities, like securing public funding streams. And preserving access to care.
We walk alongside healthcare government relations and external affairs leaders to target your most important audiences with the right messages, at the right time. This requires a combination of art and science. We leverage an arsenal of tools including public opinion research, message development and testing and measurable digital advocacy campaigns. We then build upon the numbers with the narrative that resonates and drives the desired action.
Our team of communications experts, researchers and political strategists is ready to support you with customized, data-driven engagement campaign strategies that advance your most pressing policy goals and deliver results.
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Payer Negotiations
We help healthcare leaders achieve equitable agreements with their payer partners and find leverage in high-pressure negotiations. From planning to signing, we consider stakeholders on both sides of the table and develop targeted communication strategies that preserve vital relationships and ease negotiations.
Over time, we have seen distinct trends emerge in payer negotiations and have developed best practices that guide our work. Our experts have seen it all and can bring tested strategies to any scenario, so organizations maintain strength and posture throughout the dealmaking process.
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Mergers & Acquisitions
With healthcare transactions and partnerships under scrutiny like never before, it is essential for organizations to gain the support, trust and political power of their stakeholders on the road to a deal. Getting out first and controlling the narrative makes the process easier, and maintaining cadenced communication afterward is vital to successful integration.
How do we know this? Our firm is the national leader in healthcare transaction communications and has unparalleled experience optimizing and sustaining healthcare in communities. We parachute in at any point along the continuum – exploration, letter of intent, definitive agreement, deal close and post-merger integration – steering leaders through the most complicated collaborations to a successful outcome.
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Crisis Preparedness
Our crisis and government relations experts have worked alongside hundreds of healthcare leaders to anticipate and navigate the toughest issues imaginable, from data breaches and medical errors to government investigations and legal firestorms. When lightning strikes, we’re available 24/7 to help our partners prepare for and resolve the most challenging situations.
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Crisis Counsel and Issue Navigation
Our seasoned counselors provide guidance and resources to tackle high-stakes situations confidently and protect the trust your organization has earned among employees, physicians, patients and the community. In make-or-break moments, we arm you with concrete communications and government relations plans to solve emergent issues that threaten your business, reputation, mission and long-term strategies.
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