Propelling start-up through digital content

Our comprehensive strategic positioning and marketing plan heavily emphasized earned media and owned thought leadership, as well as organic and paid digital channels. We then built a heartfelt celebrity influencer campaign to drive traffic to the site during launch. Shareable collateral – whitepapers, videos and branding materials – generated further buzz around the launch. To track the efforts and make real-time adjustments, we developed a custom benchmarks dashboard.

The company enjoyed a formidable launch, thanks to a strong campaign with key mentions from celebrity influencers and business technology news sites (Forbes, Fast Company, Fortune). In the first month post-launch, the company received more than 27,000 visitors to its website from people who had not previously heard of the company. Engagement with the brand was extraordinarily high with a negligible bounce rate.