CASE STUDY

Driving Patient Volume with a Clear Brand Position

THE CLIENT CHALLENGE

A newly merged health system in the Northwest needed to define itself in the market. The partnering health systems each had long legacies of care with established brands that they suddenly needed to reinvent for a compelling brand position that drove consumer choice.

THE SOLUTION

To start, we fielded consumer research to understand consumer perception of the brand compared to competitors. This research was developed into a comprehensive market analysis. ​

We then utilized the data gathered to inform and craft a brand position that was credible and accessible for the new system. ​

Finally, we applied our findings to help leaders align on the brand’s new position, cutting through outdated messaging, competing priorities and an outsized focus on the competition.

THE RESULTS

Identified key service line differentiators to be used in marketing campaigns to increase profitable volume in priority service lines, thus helping the system improve brand perception and influence consumer choice.

600

Consumers surveyed​

5

audiences for which messaging was tailored​

4

Service lines supported​

Need to reinvigorate your brand to prepare for growth? We can help.

Contact Us