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Accelerating AI Adoption Within Healthcare Marketing and Communications Teams

From pilots to practice, empowering teams through transformation

Why This Matters Now

Artificial intelligence is reshaping how communicators operate.
Smart healthcare marketing and communications leaders like you are experimenting with AI-enabled tools from content creation and analytics to audience engagement.

Yet the true challenge is empathetically integrating AI from a tool to thought partner. That means bringing your team along for the ride – and giving them the confidence to drive.

Daunting? Yes. Doable? Definitely.

Jarrard’s AI Acceleration Workshop for MarComm teams helps leaders pause, align and develop a decisive path forward. So you can turn apprehension into action. And experimentation into adoption.

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What We Cover

It’s not about the tools themselves. It’s about shifting behaviors and mindsets.

From the get-go, we meet your team where you are – before taking you forward. Through Jarrard’s immersive, facilitated experience, we help you:

Identify your current stage and mindset in the AI journey
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Build a shared understanding of AI’s potential and limitations
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Address resistance and misconceptions head-on
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Establish clear governance and ethical guidelines for responsible AI use
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Pilot priority use cases and measure impact before scaling
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Curate and share a library of effective prompts, use cases, and best practices
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Develop practical skills to communicate, collaborate and implement change
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Create a six-month roadmap for ongoing adoption and skill building
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Track adoption progress and processes and hone strategies for sustained impact

Our Approach

For 20 years, we’ve successfully guided healthcare organizations through mergers, transformations and enterprise-wide culture shifts using a human-experience-centered approach. Now, we’re helping MarComm teams navigate the new era of AI with our same proven framework. We strategically engage leaders and teammates in a journey of change that develops, cultivates, deploys and leverages mindsets, skillsets, toolsets. And just as importantly – “heartsets” for driving and sustaining change.

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”"PACS looks for strategic partners who not only understand the healthcare industry and issues but are trusted thought partners who can help us shape our future. Jarrard has been especially helpful as we’ve leaned into artificial intelligence by providing use cases, best practices, individual roadmaps for how to make it practical and applicable in our daily work and helping us find the right balance between technology and human expertise."

Brooks StevensonVice President, Corporate Communication, PACS

Ready to Bring Your Team Along?

AI adoption is the biggest cultural shift healthcare will face this decade. Make sure your team is ready to confidently lead the way forward.

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