Future State: Connecting Consumers

Beyond Compliance: Embracing Consumerism

New regulations are forcing everyone to make changes. Question is: Do you do the bare minimum or go the extra mile for your patients?

Months after the 2021 CMS price transparency rules went into effect, only two-thirds of hospitals were in compliance. Then springtime brought the Cures Act deadline. All told, your organization might be feeling overwhelmed by all the changes.

But the payoff for doing more than the basics is real.

While you’re working with counsel on your compliance strategy, we’re here to help you seize this opportunity to earn trust and improve your patient experience through smart healthcare communications. By being clear and simplifying the complex, your patients will be more informed, more in control of their healthcare decisions and more loyal to you as their provider.

The result of all that?


New Patients

Workforce resilience

Retained Patients

Patient Experience

Increased trust overall

And you get the satisfaction of having made healthcare better for the American public.

What is healthcare consumerism?

Simply put, it’s about being more patient friendly. For too long, healthcare has existed behind the veil of insurance companies and expert jargon. Giving patients more information allows them to take control of their health.

Why is healthcare consumerism important?

Would you buy a car without doing research? Of course not. You’d find a model that fits your needs, a color that suits your style and dealer willing to match your budget. People are starting to demand the same for healthcare. With more information at their fingertips, patients are asking questions. And if they don’t get any answers, they might look somewhere else.

What is CMS Price Transparency?

To assist patients shopping for healthcare, two new requirements went into effect January 1, 2021: Hospitals must share their charge data in a single, machine-readable file, and they must display at least 300 shoppable services online. If they don’t, they’re subject to a $300 penalty for each day they don’t meet the requirement.

What is the Cures Act?

The Cures Act requires healthcare providers to share information with their patients. This includes health records, their doctor’s notes and other health information. The law was passed in 2016 and goes into effect April 5, 2021.

What is interoperability?

Interoperability in healthcare refers to the ability of two or more systems to share information with one another. This could be across two different clinics in one health organization, or between different organizations all together. Interoperability allows patients to change providers more easily and allows providers to better treat patients.