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You’ve Got a Big Reputation with Staff — What Now?

A brand is more than a logo – it’s an experience. The strongest brands in healthcare build a connection with patients through quality care and positive experiences, even in the hardest of times.

You likely spend significant budget surveying your community and your patients, but do you know what your own physicians, nurses and other employees are saying? How do they view your brand, and do they feel connected to it?

“Big reputation, big reputation, oh you and me we’ve got big reputations…”  

Healthcare organizations come in all shapes and sizes. One thing we all have in common is the value of our people, the brand they represent and the need to protect it from bad behavior, tragedies and misunderstandings. This starts from the inside.

Over the past few years, we’ve helped a long, diverse list of healthcare organizations cultivate better internal alignment on brand. While every project has been different, each has profited from a communications strategy that fosters long-term connectivity and buy-in across every department. In short, building a system-wide sense of identity takes more than a Friday newsletter.

In many cases, professionals are turning to digital platforms that allow for measurable, targeted communicationsthat reinforce their mission, vision and values alongside the operations and people that bring it to life. (At Jarrard Inc., Firstup has been our skeleton key to unlocking doors and breaking down silos in every organization, regardless of their size or business model.) As product certified partners of Firstup, we’ve helped adopters of the platform infuse real-time connectivity into communications strategies.

Other benefits these digital resources offer:

  • A Certain Look.Gone are the days of blasting out an Outlook email and hoping people see it. Today, you can see exactly who opens and reads your messages – and adjust your strategy based on the results.
  • Making Messages Count. One of the biggest complaints we hear is that people receive too many emails, many of which aren’t relevant. Communications platforms enable message delivery at the right time, to the right device for the right people.
  • Two-Way Dialogue. By allowing employees to share their highs and lows with you, you can anticipate and prepare for any reputational concerns before they become headlines. Show you’re listening and provide a way for employees to connect with one another through “Ask Me Anythings” with leaders, fun polls between colleagues and comments on internal platform posts.
  • Simplifying the Day-to-Day. Life is stressful, and healthcare workers are among the least happy, according to almost any national survey you read. It may seem like a small thing, but reaching out to employees when and where they need it and making it easy to search for what they need, makes a difference – a difference that can help them go into their next patient interaction with a smile.

Authors: Emily Shirden, Colie Gutzler

Image Credit: Drew Do

Ready to start telling the right story inside and out?

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