CASE STUDY
Precarious to Secure: Resolving a Cybersecurity Issue
THE CLIENT CHALLENGE
THE SOLUTION
- We worked alongside legal and IT counsel, leading a strategic communications response that complemented their efforts while helping to shape the crisis narrative internally and externally.
- Our first initiative was to disclose the incident. Leaders needed to inform various stakeholder groups of the issue according to their unique legal and business relationships, as well as industry regulations.
- We crafted a core message platform, from which we developed a range of deliverables, including media statements, personalized emails, internal memos, branded templates and website copy. We then worked with legal counsel to facilitate the timing and delivery of these assets.
- We also equipped leaders and team members at all levels with tools to respond to potential inquiries regarding the incident, including stakeholder-specific talking points, scripts and FAQs, as well as communications training.
Retained
the trust and respect of hundreds of clients
Gained
proactive strategies for future cybersecurity issues
100%
of all cybersecurity regulations and legal requirements fulfilled