2024 STRATEGIC POSITIONING CONSUMER SURVEY

Consumers’ Choice: Connection, Cost, Convenience

Patients prioritize a personal connection with their care team. A doctor who acts as a partner in health is the basis of “quality” and the fulcrum for all other efforts within a provider organization. That trust underpins a set of operational and communications imperatives.

Part three of the sixth edition of Jarrard Inc.’s National Consumer Healthcare Survey shows how the public prioritizes different factors in selecting a PCP or specialist, expectations about convenience and appointment times, availability and use of digital tools, including virtual care and online scheduling, and what’s most important when it comes to perception of quality and building trust.

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