The Health Information Journey

The rapid rise and constant evolution of social media, combined with the decline of trust in institutions, has opened the door for a flood of misinformation to reach a public prime to receive it.

Healthcare provider organizations working to keep the public informed and healthy need to understand: How and where people get health information, who may be more susceptible to misinformation, and how the public perceives and uses health technology.

In our latest national consumer survey, developed by Jarrard’s Market Research & Insights (MRI) team, we explore “the health information journey”, specifically looking to uncover:

• What prompts consumers to seek out health information
• What are the initial entry points for consuming information
• How are consumers investigating health information
• How consumers apply all this information to health decisions

What we see is that concern about misinformation isn’t affecting online behavior.

Download the executive summary to better understand how to connect with your consumers throughout their information journey.