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STRATEGIC POSITIONING

Assessing Brand Reputation

You wouldn’t go years without a check-up with your primary care doctor, and the health of your organization’s reputation deserves the same care and attention.

From community influencers and board members to patients and the media, it’s critical to keep a pulse on how your brand is perceived among those who matter most to your organization. The investment made in listening, building relationships, uncovering strengths and addressing perceived gaps will pay dividends in the long-run.

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