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Strategic Positioning for Impact

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Collage of icons representing strategic positioning

Stand Out. Be Outstanding.

Your organization has a mission, strategy, culture – and ambitious plans for growth. Plus, complexity. Myriad stakeholders. And a business model few understand.  

You need a positioning strategy that cuts through the noise. That inspires and activates. 

Enter Jarrard Inc. For more than 20 years, we’ve helped healthcare organizations in high-stakes moments of change, challenge and opportunity. Fortified by Jarrard Market Research & Insights (MRI), we create intelligent strategy that results in authentic brands that rally others to your cause.

With us, healthcare organizations: 

  • Create a messaging framework that aligns strategy, mission and culture
  • Increase brand strength through smart thought leadership
  • Measure and track your brand using Jarrard MRI
  • Launch brands with stand-out creative
  • Earn or restore trust and reputation
  • Articulate a unique employee value proposition to recruit and retain
  • Support development teams in translating brand and strategy to donors

Key Offerings

Thought Leadership for Visibility and Reach

Share insight. Shape your market. Create opportunity.

Thought leadership is about articulating your brand’s purpose, personality and vision via the influential voices of those fueling it. It’s crafting and amplifying your authentic narrative across multiple channels and mediums to influence those who matter most to you.

Every day, we help healthcare organizations of all stripes – from cutting-edge tech companies to national health systems – differentiate themselves and join the national conversation. Our customized strategy helps you sharpen your message, with fresh thinking that sets you apart from the competition. So, you secure your rightful position as an industry voice.

Contact us to learn more

Digital Marketing for Measurable Growth

Visibility alone isn’t enough for health systems and organizations today. To sustain success, you need quantifiable results using the most sophisticated marketing tools and technology. Plus, the strategy to pivot course when needed.

Jarrard specializes in custom digital marketing strategies to help healthcare organizations like yours meaningfully connect with patients, customers, donors, community leaders and other stakeholders. Because ROI is only valuable if it helps you know where to reinvest.

Contact us to learn more

Employer Brand for Sustainable Talent

Successfully keeping and attracting talent are hallmarks of an outstanding place to work.

Employer branding – the perception of your company as an employer in terms of value, culture, employee experience – plays an integral role in retention and recruitment.

We help you elevate your employer brand to foster retention and drive interest from prospective employees. That means ensuring every touchpoint – orientation, recruitment, internal comms, social media – advances your good brand. We then equip you with communications strategies, tools and tactics to keep staff engaged and activated as ambassadors and magnets drawing top talent.

Contact us to learn more

Strategic Communications to Accelerate Donor Engagement

Everyone is trying to reach donors. Including your donors.

Your supporters are integral to improving your organization’s mission of access, innovation, affordability and health equity.

We help you reach them. With zero learning curve in healthcare, our team is primed to partner with you on outreach and communications strategies that help you build donor relationships that last. We align your philanthropic messaging and storytelling to your organization’s strategic priorities, exciting your audiences, fueling engagement and celebrating the transformative power philanthropy.

Contact us to learn more

Brand Strategy for Experience and Performance

Your brand needs to authentically connect with your targeted audiences and inspire them to act.

At Jarrard, we combine a human and data-driven approach to building vibrant and healthy brands. Grounded in assessments and data to identify opportunities and gaps, our strategies ensure your entire brand experience, architecture and positioning resonate with your unique internal and external audiences.

Our full-service team helps you define your brand identity, articulate your values and build authentic content and stunning visuals to take your brand to its highest potential.

Contact us to learn more

Thought Leadership for Visibility and Reach

Share insight. Shape your market. Create opportunity.

Thought leadership is about articulating your brand’s purpose, personality and vision via the influential voices of those fueling it. It’s crafting and amplifying your authentic narrative across multiple channels and mediums to influence those who matter most to you.

Every day, we help healthcare organizations of all stripes – from cutting-edge tech companies to national health systems – differentiate themselves and join the national conversation. Our customized strategy helps you sharpen your message, with fresh thinking that sets you apart from the competition. So, you secure your rightful position as an industry voice.

Contact us to learn more

Digital Marketing for Measurable Growth

Visibility alone isn’t enough for health systems and organizations today. To sustain success, you need quantifiable results using the most sophisticated marketing tools and technology. Plus, the strategy to pivot course when needed.

Jarrard specializes in custom digital marketing strategies to help healthcare organizations like yours meaningfully connect with patients, customers, donors, community leaders and other stakeholders. Because ROI is only valuable if it helps you know where to reinvest.

Contact us to learn more

Employer Brand for Sustainable Talent

Successfully keeping and attracting talent are hallmarks of an outstanding place to work.

Employer branding – the perception of your company as an employer in terms of value, culture, employee experience – plays an integral role in retention and recruitment.

We help you elevate your employer brand to foster retention and drive interest from prospective employees. That means ensuring every touchpoint – orientation, recruitment, internal comms, social media – advances your good brand. We then equip you with communications strategies, tools and tactics to keep staff engaged and activated as ambassadors and magnets drawing top talent.

Contact us to learn more

Strategic Communications to Accelerate Donor Engagement

Everyone is trying to reach donors. Including your donors.

Your supporters are integral to improving your organization’s mission of access, innovation, affordability and health equity.

We help you reach them. With zero learning curve in healthcare, our team is primed to partner with you on outreach and communications strategies that help you build donor relationships that last. We align your philanthropic messaging and storytelling to your organization’s strategic priorities, exciting your audiences, fueling engagement and celebrating the transformative power philanthropy.

Contact us to learn more

Brand Strategy for Experience and Performance

Your brand needs to authentically connect with your targeted audiences and inspire them to act.

At Jarrard, we combine a human and data-driven approach to building vibrant and healthy brands. Grounded in assessments and data to identify opportunities and gaps, our strategies ensure your entire brand experience, architecture and positioning resonate with your unique internal and external audiences.

Our full-service team helps you define your brand identity, articulate your values and build authentic content and stunning visuals to take your brand to its highest potential.

Contact us to learn more

Other Highlighted Offerings

  • Media relations and pitching
  • Speaker platform planning and preparation
  • Website strategy, development and optimization
  • Patient and customer journey mapping
  • MarTech analysis and vendor partnership
  • Persona development
  • Brand and reputation assessments
  • Visual design for digital, print, presentations and data visualization
  • Environmental design and brand experience
  • Customized illustrations

Resources

Strategic Positioning One Pager

Interested in learning more about how we can help in moments of change, challenge and opportunity?

Contact Us