Services
Strategic Positioning
As transformation of the industry accelerates out of the pandemic, every smart healthcare provider is redefining itself and its value to the people it employs and serves.
Meanwhile, innovative companies are seeking to get a foothold or build on gains made over the past year, grow and improve healthcare through all the disruption. Our team of former healthcare journalists and marketing executives has 150+ years of experience in savvy positioning for healthcare providers. We have a track record of guiding providers to find their voice, tell a compelling story, earn trust and advance their market position.
Our work in strategic positioning ranges from launching or pivoting brands to targeted thought leadership to digital integration to reputation-building programs. With Jarrard, healthcare organizations:
- Become respected, well-known thought leaders
- Attract the talent, financing and sales they need to grow
- Earn or restore trust and build or rebuild reputation
- Capture opportunities to change healthcare
Case Studies
National branding during exponential growth
Reinventing an industry pioneer to meet growth potential
National buzz for groundbreaking collaboration
Launching a company - from mission to story to brand
Rapid response content strategies for COVID-19 era
Reputation building to drive growth
Recent Client Engagements
New company or service line launch
Recasting for growth
National media campaign
Social media audit & planning
Thought leadership
Influencer engagement campaign
Our Latest Thinking on Strategic Positioning
11 December, 2021
16 November, 2021