Strategic Positioning

As transformation of the industry accelerates out of the pandemic, every smart healthcare provider is redefining itself and its value to the people it employs and serves.

Meanwhile, innovative companies are seeking to get a foothold or build on gains made over the past year, grow and improve healthcare through all the disruption. Our team of former healthcare journalists and marketing executives has 150+ years of experience in savvy positioning for healthcare providers. We have a track record of guiding providers to find their voice, tell a compelling story, earn trust and advance their market position.


Our work in strategic positioning ranges from launching or pivoting brands to targeted thought leadership to digital integration to reputation-building programs. With Jarrard, healthcare organizations:

  • Become respected, well-known thought leaders
  • Attract the talent, financing and sales they need to grow
  • Earn or restore trust and build or rebuild reputation
  • Capture opportunities to change healthcare

Case Studies

National branding during exponential growth

Reinventing an industry pioneer to meet growth potential

National buzz for groundbreaking collaboration

Launching a company - from mission to story to brand

Rapid response content strategies for COVID-19 era

Reputation building to drive growth

Recent Client Engagements

New company or service line launch

Recasting for growth

National media campaign

Online reputation management

Digital maturity assessment

Social media audit & planning

Thought leadership

Influencer engagement campaign