We are actively recruiting a Vice President of Digital Marketing to oversee all things digital and digital marketing within the firm. We have a growing digital team who has helped our firm and clients recognize and realize the key role that digital plays in their critical strategies and vital growth goals – and we are seeking a leader for this team to capitalize on this momentum and identify even more potential for our firm and clients alike.
Jarrard Inc. is a specialized healthcare consulting firm devoted to helping leaders during consequential moments of change, challenge and opportunity. We use the power of communications, marketing, and political strategy to help our clients achieve their most important goals. The firm has worked with more than 1,000 clients in 46 states and specializes in change management, issues & advocacy and strategic positioning.
Jarrard joined Chartis, a comprehensive advisory firm dedicated to the healthcare industry, in 2020. With an unparalleled depth of expertise in strategic planning, operations and performance excellence, informatics and technology, and health analytics, Chartis helps leading academic medical centers, integrated delivery networks, children’s hospitals, physician enterprises and healthcare service organizations achieve transformative results.
Across both Jarrard and Chartis, we are lucky to have extraordinarily talented people working in our firm – all brought together around our unifying mission “empower healthcare organizations to make a larger impact,” a shared dedication to our core values, and the emphasis we place on creating an environment that enriches the experiences of our clients, our colleagues and our communities.
We are actively recruiting a Vice President of Digital Marketing to oversee all things digital and digital marketing within the firm. We have a growing digital team who has helped our firm and clients recognize and realize the key role that digital plays in their critical strategies and vital growth goals – and we are seeking a leader for this team to capitalize on this momentum and identify even more potential for our firm and clients alike.
Responsibilities include identifying opportunities within existing client engagements to enhance or bolster efforts using digital platforms, tools, tactics, and insights; engaging professional network to create new business opportunities for the firm, working alongside Practice professionals to optimally position digital client service with new clients; and furthering the firm’s existing digital marketing strategies, as well as our content/thought leadership footprint.
Responsibilities:
- Stay up to date on technologies, tools and regulations impacting healthcare systems and health services organizations, helping Jarrard develop positions and visions that advance our firm and supports our clients.
- Source new business opportunities by leveraging existing network to introduce the firm and its capabilities. Help identify, pitch and secure digital-first business opportunities with new and existing clients of the firm that are complementary to the firm’s areas of focus and service lines.
- Establish functional goals, objectives, and operating procedures/deployments for digital projects and teamwork.
- Partner with the Jarrard Marketing and Business Development teams to create effective firm and digital offering marketing plans, strategies and tactics that lead to measurable improvement in critical KPI performance, including firm growth.
- Plan, develop, deploy, and integrate innovative digital solutions that meet existing and future market/client needs with respect to mergers & acquisitions, patient experience, issues & crisis, change management, and strategic marketing and positioning.
- Effectively provide consultative advice, education and guidance across all levels within the firm.
- Based on business needs, help recruit and build high performing team(s) of experienced digital advisors and resources.
- Lead the firm’s advancement of digital acumen across all levels of the internal organization.
- Work to be seen, collectively and individually, as an industry leader in the space of digital transformation. A robust existing network and relationships is a welcome value-add.
- Educate the firm, client practices and individuals on opportunities that exist in the digital space.
- As a leader of the digital cohort, provide mentorship, professional development and career coaching, via 1:1s, team huddles and more.
- Serve as an inspirational leader for the digital cohort, imparting knowledge and sharing best practices where applicable.
Qualifications and Desired Skills
- Bachelor’s degree
- Approximately 15 years in relevant roles in health systems or other consulting firms that serve health systems or healthcare services providers
- Preferred backgrounds include health systems/hospitals, healthcare services providers, digitally-oriented professional services firms, or similar strategic consultative roles
- Proven expertise in digital and social platforms, technological vendor platforms (selection and implementation on behalf of the firm and our clients), new business acumen
- Exhibit a real passion for all things technology and digital – demonstrated knowledge, expertise and appetite to learn as the digital landscape evolves
What you can expect from us
- High stakes work that makes healthcare better
- An inclusive and collegial workplace with understanding, innovative co-workers who care as much as you do about getting the work right
- Encouragement to ask probing questions and openness to new ideas
- Creative problem solving alongside clients who see you as a partner, not a vendor
- Investment in your growth and development via our competency-based talent development platform
- Competitive pay and benefits
Salary range: $185,000-$205,000, plus may be eligible for an annual discretionary bonus. The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, skills, experience, training, licensure and certifications, practice area, and other business and organizational needs. In addition, Jarrard offers several benefits including medical, dental, vision, HSA, FSA, disability insurance, life insurance, 401(k) match, paid time off, wellness stipend, and additional voluntary benefits.
At Jarrard and Chartis, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives the provide. We offer equal opportunity employment regardless of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.