Physicians are mission-oriented people, working to care for the vulnerable. Why would feelings of trust and support change based on their employer’s business model?
Read More
AI is having a big moment in healthcare. But no tool can perform the critical thinking and emotional understanding needed for strategic marketing and communications initiatives.
Read More
The AAMC’s What Starts Here Saves Lives campaign helps academic health systems get their footing. These necessary efforts to redefine AMCs on their own terms provides a gameplan for any…
Read More
There’s no silver bullet when it comes to engaging, supporting and retaining nurse managers. But given their essential role in helping maintain the health of the largest segment of your…
Read More
When 50 chief marketing officers of various US companies were recently asked which department in their organization would be the first to see their budget shrunk in a downturn, two-thirds…
Read More
Is your development plan leaving money on the table?
Whether you’re a small community hospital or a national health system, the best way to take your fundraising game from good to great is by meeting people where they are and harnessing the unlimited potential the internet offers.
Research shows the bulk of small-dollar donations are made online, with an average gift amount of $177. And while the average age of all charitable donors is 64, the number of younger donors is increasing rapidly, with 84 percent of millennials giving to charity each year and overwhelmingly preferring to make their gifts online or via their mobile device.
Today’s donors aren’t waiting for you to send them a nickel in the mail — they’re online, and your story should be at their fingertips. Simply repackaging your direct mail piece into an email just won’t cut it anymore. Development officers need a dedicated approach that engages their audience and builds a compelling case for support.
Here are five steps you can take right now to level up your digital game.
- Sign up for Google Ad Grant and receive $10,000 each month for online advertising.
- Make sure your giving pages are accessible and easy to find on your organization’s website.
- Promote grateful patient stories on your social media channels and include a giving link.
- Add a donate button to the footer of all your emails.
- Explore online crowdfunding and peer-to-peer campaign platforms, which offer community members an easy way to create their own fundraisers for areas and programs they care about.
After all, the right strategy at the right time can help you:
- Reach new audiences and build your donor pipeline
- Engage existing donors in new, compelling ways
- Grow your reach more cost-effectively than direct mail or paid acquisition
The competition for prospective donors’ attention is fierce, and the best fundraisers are building sustainable, holistic strategies that reach them through multiple channels. Take stock of your fundraising plans and make sure you’re keeping up with the times.
Need help?
Know that Jarrard’s experienced team of healthcare fundraising and digital marketing experts stands ready to help build a customized digital strategy that will amplify your reach, bring your story to new eyes and attract the next generation of donors. Reach out using the form below and let’s get started.
Who are these rankings for, anyway, and how much investment of your time and energy do they warrant?
Read More
The next big tech upgrade has walked into your own office, plopped down on your desk and is waving hello. With a smirk.
Read More
Delivering care? Check. Saving lives? Check. But are hospitals hitting the mark on patient experience? Frankly, they’re struggling.
Read More
Money – how you talk about it, spend it, your need for it, your intent with it, the cost of your care – is a significant risk point.
Read More