Prior to joining the firm, Hicks led communications strategy for Ballad Health, taking the organization through a groundbreaking health system merger and subsequent integration, helping achieve regulatory approval in two states and marshalling community support through sustained engagement campaigns. Over her healthcare career, Hicks has managed a myriad of strategic communications issues, including service line changes, compensation redesign, patient safety issues, regulatory investigations, certificates of need, payer negotiations, disaster management and more. She has enjoyed connecting with a wide spectrum of audiences including media, business leaders, community workgroups, lawmakers, celebrity influencers and Congressional committees.
Prior to her work in healthcare, Hicks spent a decade in print journalism, covering healthcare business and editing a monthly consumer-facing health magazine.
Hicks earned her bachelor’s degree in English literature from Maryville College and an M.B.A. from East Tennessee State University. She has been recognized by the Tri-Cities Business Journal as both a 40 Under 40 recipient and a Healthcare Heroes honoree and has served on regional boards and committees for Remote Area Medical and the American Cancer Society.