Prior to joining the firm Hicks led communications strategy for Ballad Health, taking the organization through a groundbreaking health system merger and subsequent integration, helping achieve regulatory approval in two states and marshalling community support through sustained engagement campaigns. Over her healthcare career, Hicks has managed a myriad of strategic communications issues, including service line changes, compensation redesign, patient safety issues, regulatory investigations, certificates of need, labor issues, disaster management and planning and more. She has enjoyed connecting with a wide spectrum of audiences including media, business leaders, community workgroups, lawmakers, celebrity influencers and Congressional committees.
Prior to her work in healthcare, Hicks spent a decade in print journalism, covering healthcare business and editing a monthly consumer-facing health magazine.
Hicks earned her bachelor’s degree in English literature from Maryville College and an M.B.A. from East Tennessee State University. She has been recognized by the Tri-Cities Business Journal as both a 40 Under 40 recipient and a Healthcare Heroes honoree and has served on regional boards and committees for Remote Area Medical and the American Cancer Society.