A nationally recognized non-profit health system was preparing to shutter a major hospital and affiliated clinics in a metropolitan area
Given the significance of the facilities, including one of the area’s two Level 1 trauma centers, leadership had invested months with Jarrard meticulously planning the announcement for a smooth and well-coordinated rollout.
The day before the planned announcement, a local news outlet leaked the story, triggering an immediate crisis. The organization faced an influx of media inquiries, intense public backlash and political scrutiny—despite months of behind-the-scenes coordination with elected officials who now distanced themselves from the decision.