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LUCI

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A laptop with the screen displaying a webpage from LUCI with text that reads "Wheelchair Smarter."
A laptop with the screen displaying a webpage from LUCI and an image of a man in a wheelchair
Two four-step cards with instructions and diagrams for LUCI wheelchair products
A mission, vision, and values brochure that's folded in thirds with text that reads "Reimagining Mobility."
Two stacks of black LUCI business cards, with one stack showing the backside of the cards and the other stack showing the front side of the cards
A collage of the LUCI company brochure booklets: first image on the left features a stack of brochures with the cover page reading "Modern Mobility is Here" and the two images on the right both feature an open page of the brochure
Three black LUCI installation guide booklets, slightly overlapping one another, floating on a red background
A white product box with company name "LUCI" written on the side and packaged with rainbow tie-dye tape, floating on a light blue background
Two LUCI user guide booklets, one open and one closed, with the cover reading "Wheelchair Better Safer Smarter" floating on an orange background
A laptop with the screen displaying a webpage from LUCI with text that reads "Wheelchair Smarter."
A laptop with the screen displaying a webpage from LUCI and an image of a man in a wheelchair
Two four-step cards with instructions and diagrams for LUCI wheelchair products
A mission, vision, and values brochure that's folded in thirds with text that reads "Reimagining Mobility."
Two stacks of black LUCI business cards, with one stack showing the backside of the cards and the other stack showing the front side of the cards
A collage of the LUCI company brochure booklets: first image on the left features a stack of brochures with the cover page reading "Modern Mobility is Here" and the two images on the right both feature an open page of the brochure
Three black LUCI installation guide booklets, slightly overlapping one another, floating on a red background
A white product box with company name "LUCI" written on the side and packaged with rainbow tie-dye tape, floating on a light blue background
Two LUCI user guide booklets, one open and one closed, with the cover reading "Wheelchair Better Safer Smarter" floating on an orange background

Overview

As an accessory for power wheelchairs, LUCI is designed to give riders a safer and more inclusive experience – essentially, a “smart wheelchair.” Working alongside our client, we built out their brand with patient, clinician and technician materials, website design and development plus branded merchandise. We also provided art direction for many of their videos and photoshoots.

Deliverables

  • Responsive Web Design
  • Holographic Foil Business Cards
  • Company and MVV Brochures
  • User Guide
  • Brand Merch
  • Product Packaging
  • Judging Smart White Paper
  • Installation Guides

  • Previous ProjectAvenu Health

  • Next ProjectBack to the Barn

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