Julie Ashby

Vice President

Julie Ashby is a strategic marketing and brand leader who offers Jarrard clients more than two decades of experience helping health systems grow, innovate and advance their mission.

With deep expertise in brand strategy, growth marketing and stakeholder engagement, she has guided teams through complex transformation across both the healthcare technology and hospital landscapes.

Most recently, she served as vice president of marketing for the Hospitals & Health Systems division at Teladoc Health, where she shaped go-to-market strategies for virtual nursing, virtual sitting and AI-enabled solutions. A member of the executive leadership team, she led performance-based marketing initiatives across the buyer journey to drive pipeline acceleration and revenue growth. She also collaborated with senior health system leaders nationwide in numerous thought leadership initiatives and through Teladoc’s Advisory Council, helping advance next-generation digital health solutions.

Previously, Ashby spent 15 years with Le Bonheur Children’s Hospital, where she led brand strategy, patient acquisition and referral efforts, national reputation-building initiatives and fundraising campaigns—work recognized by the Children’s Hospital Association and other national organizations. She later served as corporate marketing director for Methodist
Le Bonheur Healthcare, overseeing system-level marketing strategy and leading high-performing, cross-functional teams. 

Ashby holds an MBA from Christian Brothers University and a bachelor’s degree in marketing from the University of Tennessee.

Worth Knowing:

1. Former Walt Disney World Jungle Cruise Skipper
2. Audiobook addict (reader of actual books too!)
3. Loves big dogs, cats, basketball and Muppets