Manuela Pineiros is a communications professional with expertise in earned media, strategic storytelling and integrated communications campaigns. She helps organizations build visibility, strengthen reputation and engage key audiences through thoughtful, results-driven communications strategies.
Prior to joining Jarrard, Pineiros was an associate at Golin Ketchum, where she supported integrated communications programs for clients across the travel, retail, spirits and other consumer industries. Her work included media relations, strategic planning, thought leadership and influencer engagement. She also leveraged AI-powered tools to monitor and forecast industry conversations and develop competitive intelligence reports, helping clients turn insights into actionable opportunities.
Earlier in her career, Pineiros supported communications and digital marketing initiatives through internships with insurance and real estate organizations, developing content for digital and traditional platforms. She also contributed to bilingual outreach efforts, supporting Hispanic media relations and serving as a Spanish-language liaison for national campaigns.
Pineiros earned a Bachelor of Arts in strategic communication and international studies from Ohio State University. She is an active member of PRSA Chicago and serves on the chapter’s DEI committee. Her global perspective, curiosity about people and culture and interest in emerging media trends continue to shape her approach to strategic communications.
Worth Knowing:
- Has lived in four different countries and speaks four languages
- You’ll likely find her exploring Chicago on a long walk along the Riverwalk
- Loves trying new restaurants and discovering cuisines from around the world
