Robert Bailey is a behavioral researcher with more than two decades of experience uncovering the drivers of decision-making and translating those insights into strategies and communications that support improved health outcomes.
As a member of Jarrard’s Market Research & Insights group, Bailey works with clients to design and interpret research that leaders understand how people think and feel about healthcare and how those perceptions influence real-world behavior. His work focuses on turning behavioral insight into practical guidance organizations can use to improve engagement, communication and access to care.
With a background spanning public health and public relations, Bailey combines scientific rigor with a marketing practitioner’s mindset to clarify complex findings, challenge assumptions and keep research grounded in how people experience the healthcare system.
Prior to joining Jarrard, Bailey worked across research, agency and public health settings, with experience at firms including Edelman, Harris, and Ernst & Young. He has led trust, reputation and thought leadership research for healthcare organizations, public institutions, non-profits and global companies.
His work has been published in peer-reviewed journals and recognized by the Advertising Research Foundation.
Bailey holds a bachelor’s degree in economics from the University of Maryland.
Worth Knowing:
- Plays tennis right-handed but ping-pong left-handed
- Has seen every David Lynch movie
- Spends free time designing the perfect off-grid cabin
