Mical joined Jarrard Inc. in 2019 from Finn Partners where she worked as an account supervisor. There, she managed award-winning social media teams, thought leadership campaigns and integrated marketing programs for healthcare clients across a variety of sectors. She was responsible for developing digital media programs and content strategies crucial to both promoting and preserving the name and services of clients.
Earlier, Mical worked for Blue Cross Blue Shield of Michigan as a social media specialist where she helped advance the company’s integrated communications and marketing. She was responsible for analyzing and reporting data from social channels and digital platforms, while also drafting media content and assisting with broadcast media strategy.
Previously involved with America Needs You, supporting first-generation college students in Chicago, she continues to mentor undergraduate college students through Wayne State University.
She earned her Bachelor of Arts degree in public relations from Wayne State University with a minor in Italian, and holds a Master of Science in Health Communication from Northwestern University, where she previously served as a teaching assistant. She is also certified in Google Analytics,Google Tag Manager, BrandWatch, FirstUp and other digital platforms.