The marketing funnel isn’t dead. But it’s not really the most accurate model, either. Maybe we should be talking about the marketing elliptical that takes awareness and conversion into account, plus the importance of loyalty and retention
Physicians are mission-oriented people, working to care for the vulnerable. Why would feelings of trust and support change based on their employer’s business model?
Is it possible for a hospital to turn a small cybersecurity incident into a full-blown crisis based only on the words used and the approach to communicating about the event? What about the opposite?
AI is having a big moment in healthcare. But no tool can perform the critical thinking and emotional understanding needed for strategic marketing and communications initiatives.
Regardless of the legal and legislative landscape regarding affirmative action, healthcare must work towards equity.
Can technology really augment and streamline healthcare operations and make the work of healthcare workers easier? Can technology help provider organizations actually manage their workforce more effectively?
There’s power in data. When it comes to community sentiment, data is the most efficient, clear-cut way to avoid mistakes in your messaging.
In our latest podcast, we work towards some answers regarding clinician burnout and workforce development with Dan Shapiro of the Chartis Center for Burnout Soutions and Kevin Kearns of Jarrard Inc.
Effective leadership is more about understanding yourself, your people and your collective purpose — and applying that knowledge to the context of your environment.
Effective leadership is more about understanding yourself, your people and your collective purpose — and applying that knowledge to the context of your environment.