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The Jarrard Perspective

We focus on emerging trends and anticipate the themes that will matter most in healthcare.

Paired with actionable findings from our Market Research & Insights surveys, our thought leadership sits at the intersection of healthcare strategy, communications, marketing and leadership.

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Your three-minute Sunday breakdown of a current healthcare issue with an actionable take that you won’t get anywhere else.

Cornerstone national surveys, plus other research when the moment demands.

Jarrard President and Co-Founder Anne Hancock Toomey interviews healthcare CEOs renowned for their success — and authentic leadership.

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AI Didn’t Kill Thought Leadership. It Raised the Bar.

AI Didn’t Kill Thought Leadership. It Raised the Bar.

3-Minute Read: AI makes content easier to create. Authentic experience, judgment, and trust are what…
June 26, 2026
Podcast Ep. 210: Lucile Packard Foundation for Children’s Health CEO Cynthia Brandt, PhD
Podcast Ep. 210: Lucile Packard Foundation for Children’s Health CEO Cynthia Brandt, PhD

Podcast Ep. 210: Lucile Packard Foundation for Children’s Health CEO Cynthia Brandt, PhD

From Local Newspaper Delivery to National Philanthropy Leader
June 24, 2026
Reflections from the 2026 National Rural Health Association (NRHA) Conference
Reflections from the 2026 National Rural Health Association (NRHA) Conference

Reflections from the 2026 National Rural Health Association (NRHA) Conference

Key takeaways from the 2026 Healthcare Marketing & Physician Strategies Summit include AI adoption, patient…
June 22, 2026
From World Cup Experience to Patient Experience
From World Cup Experience to Patient Experience

From World Cup Experience to Patient Experience

3-Minute Read: What a fictional World Cup visitor reveals about patient experience, healthcare navigation, trust…
June 18, 2026

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AI Didn’t Kill Thought Leadership. It Raised the Bar.
AI Didn’t Kill Thought Leadership. It Raised the Bar.

AI Didn’t Kill Thought Leadership. It Raised the Bar.

3-Minute Read: AI makes content easier to create. Authentic experience, judgment, and trust are what…
June 26, 2026
From World Cup Experience to Patient Experience
From World Cup Experience to Patient Experience

From World Cup Experience to Patient Experience

3-Minute Read: What a fictional World Cup visitor reveals about patient experience, healthcare navigation, trust…
June 18, 2026
The Language May Change. The Obligation Does Not.
The Language May Change. The Obligation Does Not.

The Language May Change. The Obligation Does Not.

3-Minute Read: New survey data shows public expectations for health equity remain strong. Why healthcare's…
June 12, 2026
A Healthcare Philanthropy Pulse Check: Priorities, Partnering and Personnel
A Healthcare Philanthropy Pulse Check: Priorities, Partnering and Personnel

A Healthcare Philanthropy Pulse Check: Priorities, Partnering and Personnel

6-Minute Read: New survey reveals healthcare philanthropy priorities, staffing trends, clinician engagement and AI adoption…
June 5, 2026
Who’s Booing You?
Who’s Booing You?

Who’s Booing You?

3-Minute Read: Strong leaders read the room before they speak. Why empathy and audience understanding…
May 29, 2026
The Language May Change. The Obligation Does Not.

The Language May Change. The Obligation Does Not.

3-Minute Read: New survey data shows public expectations for health equity remain strong. Why healthcare's…
June 12, 2026
A Healthcare Philanthropy Pulse Check: Priorities, Partnering and Personnel
A Healthcare Philanthropy Pulse Check: Priorities, Partnering and Personnel

A Healthcare Philanthropy Pulse Check: Priorities, Partnering and Personnel

6-Minute Read: New survey reveals healthcare philanthropy priorities, staffing trends, clinician engagement and AI adoption…
June 5, 2026
Survey: Community Impact Is a Business and Trust Imperative for Hospitals
Survey: Community Impact Is a Business and Trust Imperative for Hospitals

Survey: Community Impact Is a Business and Trust Imperative for Hospitals

4-minute read: New survey shows hospital community impact drives trust, patient choice and advocacy. Why…
May 8, 2026
2026 State of Play National Healthcare Survey
2026 State of Play National Healthcare Survey

2026 State of Play National Healthcare Survey

State of Play 2026 National Healthcare Survey examines public views on healthcare costs, trust in…
January 30, 2026
Podcast Ep. 210: Lucile Packard Foundation for Children’s Health CEO Cynthia Brandt, PhD

Podcast Ep. 210: Lucile Packard Foundation for Children’s Health CEO Cynthia Brandt, PhD

From Local Newspaper Delivery to National Philanthropy Leader
June 24, 2026
Podcast Ep. 209: Rady Children’s Health Co-President & CEO, Patrick A. Frias, MD
Podcast Ep. 209: Rady Children’s Health Co-President & CEO, Patrick A. Frias, MD

Podcast Ep. 209: Rady Children’s Health Co-President & CEO, Patrick A. Frias, MD

From Pumping Gas to CEO of Leading Children’s Hospitals
May 6, 2026
Podcast Ep. 208: Ardent Health CEO, Marty Bonick
Podcast Ep. 208: Ardent Health CEO, Marty Bonick

Podcast Ep. 208: Ardent Health CEO, Marty Bonick

From Serving Frozen Yogurt to National Health System CEO
March 24, 2026
Podcast Ep. 207: Allina Health CEO, Lisa Shannon
Podcast Ep. 207: Allina Health CEO, Lisa Shannon

Podcast Ep. 207: Allina Health CEO, Lisa Shannon

From Clinical Dietician to CEO of Allina Health
January 7, 2026
Reflections from the 2026 National Rural Health Association (NRHA) Conference

Reflections from the 2026 National Rural Health Association (NRHA) Conference

Key takeaways from the 2026 Healthcare Marketing & Physician Strategies Summit include AI adoption, patient…
June 22, 2026
New National Survey Finds Hospitals Seen as Strong Community Partners Earn Significantly Higher Trust, Advocacy and Consumer Preference
Firm News
New National Survey Finds Hospitals Seen as Strong Community Partners Earn Significantly Higher Trust, Advocacy and Consumer Preference

New National Survey Finds Hospitals Seen as Strong Community Partners Earn Significantly Higher Trust, Advocacy and Consumer Preference

New national survey finds hospitals seen as strong community partners earn higher trust, advocacy and…
May 27, 2026
Reflections from 2026 Healthcare Marketing & Physician Strategies Summit (HMPS)
Reflections from 2026 Healthcare Marketing & Physician Strategies Summit (HMPS)

Reflections from 2026 Healthcare Marketing & Physician Strategies Summit (HMPS)

Key takeaways from the 2026 Healthcare Marketing & Physician Strategies Summit include AI adoption, patient…
May 19, 2026
Reflections from NACCDO-CMCA Annual Conference 2026
Reflections from NACCDO-CMCA Annual Conference 2026

Reflections from NACCDO-CMCA Annual Conference 2026

Key takeaways from the 2026 NACCDO-CMCA conference on cancer fundraising, donor experience and innovative philanthropy…
May 4, 2026