Their new, bold vision statement – Wisconsin’s Kids Will Be the Healthiest in the Country – needed a brand identity to support its claim, resonate with parents, showcase the breadth of its work and inspire philanthropy.
We began with statewide market research on current brand perception, competitors and opportunities for growth. Leadership used the research to determine how new brand positioning could further growth and fundraising goals. We delivered a new tagline, new positioning and a new name for the system.
Children’s Wisconsin experienced a 35% increase in primary care patients, expansion of fundraising at all levels and a 25-point increase in brand awareness for services outside the hospital.
Nashville Office
219 Ward Circle
Brentwood, TN 37027
615.254.0575
Chicago Office
220 W. Kinzie St., 3rd Floor
Chicago, IL 60654
Jarrard is a division of
Proud member of
Subscribe to Our Thinking, valuable insights for healthcare execs, communicators and marketers.
